Grouse launches whisky on Amazon

Source: https://www.thespiritsbusiness.com/

By Melita Kiely

March 21, 2022

Scotch whisky brand The Famous Grouse has released its first online-exclusive whisky: The Famous One.

The Famous One is a blend of grain and malt whiskies, hand-chosen by The Famous Grouse master blender. The liquid was aged in a mix of Sherry-seasoned American oak casks and ex-Bourbon American oak barrels.

The casks were specifically chosen to deliver sweeter, more honeyed flavours. Tasting notes include citrus, vanilla, fudge and toffee.

Joakim Leijon, global brand director at The Famous Grouse, said: "We wanted to create a blend that allowed people enjoying whisky for the first time to explore a softer, sweeter, flavour profile.

"The Famous One retains all the brand's complexity and smooth texture but with the additional honeyed, citrus and vanilla characters it truly stands out on its own.

"The aim was to create a modern and more indulgent take on The Famous Grouse: one that is still perfect for sharing with friends but designed to be enjoyed in a range of smooth, sweet whisky serves."