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Beverage Alcohol Training (BAT)

Produced By
Massachusetts Package Stores Association

Your Chance to Train Package Store Staff for Safe and Legal Alcohol Sales

The ABCC and Local Licensing Authorities have increased the scrutiny on how off-premises retailers of beer, wine & spirits operate their businesses. There are several reasons for the high burden placed upon local stores. One is a heightened awareness and urgency to eliminate illegal sales and to keep alcohol out of the hands of underage persons. Another is to safely raise revenues for the state through orderly regulation. The result is that retailers who fail to follow outlined procedures and regulations will face severe criminal and civil penalties. These penalties could also cost store owners their package store business. 

To protect your investment, MASSPACK provides Beverage Alcohol Training (BAT) and certification for beer, wine, and spirits store owners and their employees. MASSPACK BAT course is like no other offered to off premises retailers in Massachusetts. BAT provides training in many very important areas that are specific to off premises retailers in Massachusetts. Examples include:

  • Recognizing fake and altered ID's; 
  • Handling intoxicated and problem customers; and 
  • Preventing sales to legal customers who are buying for underage people. 

Each BAT seminar provides in-depth coverage on relevant subjects with ample time for student interaction. Testing for certification immediately follows the training course. This three-year certification will satisfy the requirements of local authorities across Massachusetts and it may save your store(s) a great deal of money on liability insurance. Most importantly is that MassPack trained stores are less likely to engage in illegal sales than stores that do not train their employees. 

MASSPACK offers "BAT" trainings throughout the year. A VIRTUAL training option is also available. Dates and locations for the next series of BAT seminars and testing are now posted (see below).

MASSPACK members are able to take advantage of reduced rates to attend or send your employees to the trainings. Do not hesitate to call the MASSPACK Office if you have questions or need further information.

Contact the MASSPACK office for more information about BAT certification:

Massachusetts Package Stores Association, Inc.
30 Lyman St., Suite 2 | Westborough, MA 01581
Phone: (508) 366-1100 / Fax: (508) 366-1104
Email: info@masspack.org



JANUARY 29, 2024 @ 6:00PM via Zoom

Click here to download and print a Registration Form for the class.  These classes will be conducted virtually on zoom. If the class is already full, you will be notified and added to a waitlist. Space is limited in the classes, and they fill up quickly. 

Submit by Mail:

Massachusetts Package Stores Association

30 Lyman Street, Suite 2

Westborough, MA 01581


Submit by Fax: 



Call the MASSPACK Office with any Questions:




Massachusetts Package Stores Association, Inc.
30 Lyman St., Suite 2 / Westborough, MA 01581
Phone: (508) 366-1100 / Fax: (508) 366-1104

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